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New Brand Sharks Client

Welcome, Shark! 🩈 Super quick before we begin:

**IMPORTANT**

This form will take longer than you want it to
 But it will be one of the most important determining factors of whether we succeed with this campaign together or not.

Without this information, we'll end up working towards the wrong goals, making content that doesn't sound like you, and everyone has a bad time
 This is work up front for ease of life later.

Pro tip: To enhance detail and make it easier on you
 feel free to answer the longer questions with Looms or voice memos. If you ramble and repeat yourself in them
 good! We can't emphasize this enough: THE MORE DETAIL AND INFO YOU GIVE US, THE BETTER WE'LL DO :)

Section 1: Housekeeping

What is your name?

What's your best email address?

What’s your phone number?

How would you prefer us to communicate?

(If your team isn't already on Slack... Telegram is best 🙂)
How would you prefer us to communicate?
A
B

Section 2: Goals

What specific result do you want to see in the next 3 months from this campaign?

What is your long term vision for your brand(s)? The big one
 Don’t hold back. Anything is possible.

What is your 'Why' for building your brand? Don’t rush or give generic answers
 this is important. 

Before I went from 0-50K in 50 days
 I did this exercise. Here were the ‘Why’s’ I had when I started:

Section 3: Brand

Share any brand assets you have (the more you give us, the better we'll nail your brand)

Essential (if you have them):

- Brand guidelines or style guide
- Logo files
- Previous content you're proud of

Helpful (but not required):

- Brand voice/messaging docs
- Color/font guidelines
- High-performing posts or campaigns
- Content you want to avoid

Please link ANY and ALL resources you have that describe your business, your offers, your target audience, or anything like this.

(Nothing lights us up more than receiving a full Notion wiki about your brand, company mission, ideal clients, methodology, voice
 everything) 😆

Link all of your (and/or your company's) relevant social media platforms and websites.

(Our team will review these before we start)

If you have a library of B-roll, photos, or other material you'd like us to potentially use in your videos... link them all here.

(Make sure it's set to "Anyone with the link can view")
— Halfway there. Now would be a good time to grab water or take a quick break. These next questions are very important. We're almost there, but we need to lock in for these. —

Section 4: Differentiators

These are the questions we'll dive deeper into on our Strategy Call. The most effective way to answer these is with a voice memo or Loom - go as in-depth as possible.

Simply look at the question, start recording, answer it in as much detail as possible, and upload the file to this form.

The more rambling, the more tangents, the better!

If you could only speak to strangers who don't know who you are... but have the problem you can solve... what three things would you tell them to be successful?

What are the three ‘hills you would die on’ in your industry?

What's some common advice in your industry that you disagree with? What myths do you want to bust?

Section 5: Strategy

Walk us through how someone becomes your customer. What's the journey from "never heard of you" to "paying client"?

(Are you selling directly from social media? Do you have lead magnets? What are the typical steps someone takes to become a client?)

If you could only make content about ONE thing for the next 90 days
 what would it be, and why?

Who are 2-3 people in your space that your ideal clients already follow? What are your thoughts on each of them?

(These could be direct competitors, adjacent experts, or even people you don't particularly like - we just want to understand the landscape)

List 2 or more creators whose content or editing style you like. Please explain why for each one.

Do you have a consistent flow of long-form footage (i.e. podcasts, YouTube videos) that you'd like us to edit alongside the content we make together?

If yes, please link an example.

Section 6: Next Steps

Congrats on making it through the form!
I know... that was a lot. But it will be SO helpful in making the best content possible 🩈
Now it's time to book in your Strategy Call with Danny!

Book in your slot HERE!